Category Technology

Snapchat’s Redesign Could Show A Culture Shift for Social Media

Even after 1.2 million users signed a petition, Snap doubled down on the changes made to Snapchat — a major update that totally restructures the face of it. Because it was such a huge update that influenced the user experience and design of it all, there is always expected pushback, particularly from longstanding users who have become accustomed to a certain usability.

However, Snap CEO Evan Spiegel says the flak only bolsters what they’re about:

“We’re excited about what we’re seeing so far. Even the complaints we’re seeing reinforce the philosophy. The frustrations we’re seeing really validate those changes.”

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